Government Launches Scheme To Send Weekly Care Tips To Pregnant Women

pregnant woman
Endometrial scratching increased the normal chance of a live birth or ongoing pregnancy from 9 per cent over a set period of time to somewhere between 14 and 28 per cent. (Representational Image)

With the declared objective of increasing access to government health schemes and making them more cost effective and robust, the government has launched four mobile health services, including Kilkari – a free message service on antenatal and infant care.

Kilkari (which means an infant’s chuckle in Hindi) will deliver free audio messages spread over 72 weeks on child birth and child care on mobile phone numbers provided by families from the second trimester of pregnancy until
the child is one year old. Kilakri is being launched in Jharkhand, Odisha, Uttar Pradesh, Uttarakhand and the High Priority Districts or HPDs of Madhya Pradesh and Rajasthan in the first phase, government sources said.

The other services include including M-Cessation, which reaches out to those who want to quit tobacco through text messages on mobile phones.

Union Health Minister J P Nadda while launching the four services (m-Health) — Kilkari, Mobile Academy, M-Cessation and TB Missed Call initiative — said that these are part of the government’s Digital India programme and are in line with the commitment to prioritise public health.

“The m-Health initiatives launched today will enhance access, make our services cost effective and our systems more robust. We are on our way to realise the vision of our Prime Minister by going digital,” he said.

“These four mobile health services will be a game changer in health communication. I am confident that these initiatives will bring us closer to people who need our services the most,” Mr Nadda said after launching the services.

The Health Minister said that in keeping with the vision of Digital India based on harnessing technology for the benefit of people, the OPD registration at AIIMS in the national capital has been made online which has resulted in
cutting down waiting time of a large section of people from about six hours to nearly one hour.

Mobile Academy is a free audio training course designed to expand and refresh the knowledge base of Accredited Social Health Activists (ASHAs) and improve their communication skills.